It is going to be a mix of experience knowledge and personal things.
I've been thinking for a while what the easiest, quickest way is to get going. A website is a bit of a headache for getting a domain name and all other sorts of stuff. And before you know it, the maintenance is going to take up time, energy and money. It defeats its purpose for now. And, it always remains an option.
In contrast to a few years ago, I see more often: fast functional to market. A blog like Blogspot gives a good foundation for user experience; both for me and the reader. With a little bit of effort small improvements can be made throughout.